Sanrio was started by Shintaro Tsuji as the Yamanashi Silk Company in 1960, using 1 million yen in capital. The company produced a line of character merchandise around gift-giving occasions. It wasn't until 1973 that the company was officially established under the name "Sanrio." The word Sanrio comes from "San" and "Río", Spanish words appearing on names of cities such as "San Francisco", "San Diego", "Río de Janeiro". These words mean "saint" and "river" respectively. 
Besides selling their famed character goods, Sanrio also takes part in movie production and publishing. Furthermore, they participate in the fast food industry, running a franchise of KFC in Saitama. They also own the rights to the Peanuts characters in Japan. Sanrio also has an animatronics company branch called Kokoro Company, Ltd. ("Kokoro" being the Japanese word for "heart"), best known for the Actroid android.
Sanrio is the largest greeting card manufacturer in Japan.[citation needed] In 2002, they began a joint business venture with the Walt Disney Company for their greeting cards.
Besides selling their famed character goods, Sanrio also takes part in movie production and publishing. Furthermore, they participate in the fast food industry, running a franchise of KFC in Saitama. They also own the rights to the Peanuts characters in Japan. Sanrio also has an animatronics company branch called Kokoro Company, Ltd. ("Kokoro" being the Japanese word for "heart"), best known for the Actroid android.
Sanrio is the largest greeting card manufacturer in Japan.[citation needed] In 2002, they began a joint business venture with the Walt Disney Company for their greeting cards.
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